Over the last month or so I have noticed a lot of my clients Alex ranking dropping fast. And yet their organic traffic and backlink profiles are increasing. Generally when both of those are going up it reflects with your Alexa ranking. Now to be honest, your Alexa ranking doesn’t really mean much unless you are selling your site. The Alex ranking is calculated primarily by people that have the Alexa toolbar installed.
Firefox 29 Update Removes Alexa Toolbar
With the release of Firefox 29, came the removal of the add-on bar. The only way to get the official Alexa add-on to work again is to first install the The Addon Bar (Restored) to restore the Add-on bar back to Firefox and then install Alexa Sparky add-on for Firefox.
I don’t see a lot of people doing this. Over time, the more and more people that upgrade to Firefox 29+ (I’m currently on 31.0) means that many more people will lose the Alexa toolbar. I think this is affecting the Alexa scores a lot more than people think.
What you do think about this? Have you seen Alexa rankings starting to drop? I think this really affects certain niches more than others. For example, bloggers usually have a higher Alexa ranking in my opinion just because other people visiting their sites are usually other bloggers and are using the Alexa toolbar.